ONLINE MARKETING

We outline and execute your customer acquisition and loyalty marketing online strategy.

Our goal is to help you increase your direct bookings through your website, reducing commissions and intermediary costs.

With our help and an accurate online marketing strategy, you will acquire new customers. Thanks to SEO and SEM positioning, your hotel’s website will receive more visits. Thanks to an efficient social networks management, you will increase brand awareness. And thanks to email marketing, increase your customers’ loyalty. Let us choose which marketing actions are right for your accommodation!

Let us help you design an exclusive marketing strategy for your hotel. We are consultancy experts and we will execute the suitable online marketing actions so you obtain the biggest return for your hotel

SEO

Compete for
the best result on Google

With a SEO (Search Engine Optimization) strategy, we will help your accommodation to organically gain positions on Google's SERP (search engine results page) listings for the keywords that bring more value to your hotel or apartments. 

  • Study of your search criteria and definition of your most valuable keywords.
  • Creation of your website’s metatags.
  • Website content optimization according to the chosen criteria.
  • Creation and application of external files as a support for search engines.
  • Application of styles and attributes on texts and images.
  • Campaign follow-up and regular reporting. 
SEO

SEM

PPC campaigns
that bring more bookings

Make your hotel show on the leading results of search engines by adding a SEM (Search Engine Marketing) strategy –also known as Pey Per Click (PPC).

Maximize your hotel’s ROI (return on investment) by displaying your message effectively in the right market segments.

  • Keyword study and proposal.
  • Brand and general SEM campaigns (search and display) definition and creation.
  • Strategic follow-up of the campaigns.
  • Regular follow-up reports.
  • Graphic design for banners and/or videos. 
SEO

SOCIAL MEDIA
MANAGEMENT

New ways
to interact with your guest

With your social networks’ (Facebook, Twitter, Instagram, Google+, etc.) thorough management, your hotel will achieve brand awareness, you will build a community, and ultimately, you will get more bookings. Social networks also allow you to manage your corporate reputation, answer questions and complaints and strengthening online communication with your target. 

  • We define a segmented strategy for each platform.
  • We advise you on strategic content writing.
  • Graphic design, contests, posts, specific offers and deals, etc.
  • Constant follow-up of your social networks.
SEO

EMAIL MARKETING

Stay in touch!

We help you create a direct communication channel between you and your clients.      

If you have a large enough database, newsletters and other email marketing campaigns will be the best tool for you to increase customer loyalty, encourage bookings and communicate your hotel’s latest news. 

  • Data base segmentation.
  • Strategic content writing.
  • Customized graphic design.
  • Segmented emailing based on language and customer’s profile.
SEO

ONLINE REPUTATION
MANAGEMENT

Every opinion
is an opportunity

The accommodation sector is easily affected by online reputation, user comments and ratings.

A positive online reputation is key when designing an effective online sales strategy.

  • Management and control over your hotel’s opinions, especially on travel sites like TripAdvisor, Booking, Google and Trivago.
  • Strategic management of published content in travel sites, offering users appropriate answers according to your hotel’s communication policy.
  • Monthly reports about your hotel’s online reputation evolution. 
SEO

METASEARCHERS

Your global distribution, simplified

RHOv8 booking engine is connected with the most popular metasearch and price comparison engines on the Internet: Google Hotel Ads, TripAdvisor and Trivago.

As online marketing experts, we will help you with the technical integration and we will execute an adequate marketing strategy for each metasearch engine, so you get the most out of of them. 

  • More and better visibility of your hotel online.
  • Your hotel will compete under the same conditions against the biggest OTA.
  • Increase your online bookings. 
More about metasearch engines

You don't know where to start, 
but you want to improve your online brand awareness?