ONLINE MARKETING
We outline and execute your customer acquisition and loyalty marketing online strategy.
Our goal is to help you increase your direct bookings through your website, reducing commissions and intermediary costs.
With our help and an accurate online marketing strategy, you will acquire new customers. Thanks to SEO and SEA positioning, your hotel’s website will receive more visits. Thanks to an efficient social networks management, you will increase brand awareness. And thanks to email marketing, increase your customers’ loyalty. Let us choose which marketing actions are right for your accommodation!
Let us help you design an exclusive marketing strategy for your hotel. We are consultancy experts and we will execute the suitable online marketing actions so you obtain the biggest return for your hotel.
SEO
Compete for
the best result on Google
With a SEO (Search Engine Optimization) strategy, we will help your accommodation to organically gain positions on Google's SERP (search engine results page) listings for the keywords that bring more value to your hotel or apartments.
- Study of your search criteria and definition of your most valuable keywords.
- Creation of your website’s metatags.
- Website content optimization according to the chosen criteria.
- Creation and application of external files as a support for search engines.
- Application of styles and attributes on texts and images.
- Campaign follow-up and regular reporting.
SEA
PPC campaigns on Google and Bing that bring more bookings
Make your hotel show on the leading results of search engines by adding a SEA (Search Engine Advertising) strategy, also known as SEM (Search Engine Marketing) and Pey Per Click (PPC).
Maximise your hotel’s ROI (return on investment) and optimise your hotel's efficiency by reducing the CAC (customer acquisition cost), quickly and effectively impacting the right market segments.
- Keyword study and proposal.
- Definition and creation of branded and generic SEA campaigns.
- Strategic follow-up of the campaigns.
- Regular follow-up reports.
- Graphic design for banners and/or videos.
ONLINE REPUTATIONMANAGEMENT
Every opinion
is an opportunity
The accommodation sector is easily affected by online reputation, user comments and ratings.
A positive online reputation is key when designing an effective online sales strategy.
- Management and control over your hotel’s opinions, especially on travel sites like TripAdvisor, Booking, Google and Trivago.
- Strategic management of published content in travel sites, offering users appropriate answers according to your hotel’s communication policy.
- Monthly reports about your hotel’s online reputation evolution.
METASEARCHERS
Your global distribution, simplified
RHOv10 booking engine is connected with the most popular metasearch and price comparison engines on the Internet: Google Hotel Ads, TripAdvisor and Trivago.
As online marketing experts, we will help you with the technical integration and we will execute an adequate marketing strategy for each metasearch engine, so you get the most out of of them.
- More and better visibility of your hotel online.
- Your hotel will compete under the same conditions against the biggest OTA.
- Increase your online bookings.
You don't know where to start,
but you want to improve your online brand awareness?
SOCIAL MEDIAMANAGEMENT
New ways to interact with your guest
With your social networks’ (Facebook, Twitter, Instagram, TikTok, etc.) thorough management, your hotel will achieve brand awareness, you will build a community, and ultimately, you will get more bookings. Social networks also allow you to manage your corporate reputation, answer questions and complaints and strengthening online communication with your target.