Rosamar Hotels is a 5-hotel chain located in Lloret de Mar (Costa Brava, Spain), with more than 650 rooms and 50 apartments. Rosamar Hotels’ goal at the beginning of their collaboration with GNA Hotel Solutions was to increase their online sales so they could cut down on their dependence on online and offline booking channels.
In turn, GNA Hotel Solutions’ goal was to conceptualize, design and implement a comprehensive online marketing strategy to optimize Rosamar Hotels’ communication and room distribution:
- New website design and development
- Integration of our RHOv10 Booking Engine
- PPC campaigns (SEA)
- Connection with Google Hotel Ads and Tripadvisor
- Search engine optimization (SEO)
- Definition, creation and sending of promotional newsletter campaigns
- Permission marketing campaigns
- Social network profile management and social media ads campaigns management
- Online reputation management
- Creation of offline communication elements